It’s never too late to jump into the USC blogging scene, and the Los Angeles Times has finally added a companion to its UCLA sports blog (”What’s Bruin”) with “All Things Trojan,” a brand-new USC sports blog by Adam Rose. Rose, the current sports editor for popular city blog LAist.com, will retain that position while moonlighting as a Times blogger.

It’s too early to tell, but it appears the blog will be updated multiple times per day, although probably not with Scott Wolf frequency. (Rose does seem to be a lot more verbose than Wolf, however.) Of his first few posts, one is a nice history of the impact of the Sports Illustrated cover jinx on the Trojans over the years.

All Things Trojan (LA Times)